When Religion Meets Advertising

As I continue to sift through countless site on the web about advertising, I came across one that particularly interested me. Wonder Cafe,  a site based out of Canada, is all about religion.  As my blog continually discusses controvresial advertising, this site is particularly fitting.  Wonder Cafe has developed and advertising campaign that is intended [...]

It’s All in the Name

For a project in one of my college courses, I have joined a group of students in creating a website designed for an audience of college students.  One thing I have learned in my previous research about advertising is that a product’s, or in this case, a publication’s name is very important.  The name is [...]

Dove’s Campaign for Real Beauty

Back in early February, I posted about the portrayal of women in the media.  At that time, I had heard of Dove’s Campaign for Real Beauty, but knew very little about it.  Sure, I had seen the commercials of women “loving the skin their in,” but when someone posted a comment on my blog about [...]

Fast-Forwarding Through the World of Advertising

One major outlet for advertisers is T.V. commercials, but with the increasing popularity of DVR services, commercials are beginning to disappear.  Last night I sat in the living room with my roommates to watch our Sunday night T.V. shows at about 9:30 p.m.  Although our favorite show starts at 9:00, we let our DVR service [...]

Empowe(RED)

The recent (RED) campaign, founded by Bono and Boddy Shriver, raises money to eliminate AIDS in Africa.  This ad campaign joins many companies, from Gap to Motorola, in a fight for a good cause.  The participating companies promote the campaign by advertising special editionsof products in the color red: a red ipod, a red Gap t-shirt, a [...]

Starbucks Pulls Advertising Prank

 
This woman stopped to assist someone who began driving and left their coffee on the roof of their car.  Little did she know she was part of a advertising stunt by Starbucks.
The past few holiday seasons, Starbucks has taken a different approach to advertising.  During the winter months, Starbucks sells holiday-flavored coffee in red cups.  [...]

Diesel Ad Campaign

In attempt to grasp viewer’s attention, advertisers often push the limits on sexuality.  On the same wave-length as my last post about women in the media, beauty, or sex, sells.  It is as simple as that.  Researchers today argue that the average American is exposed to around 3,000 advertisements each day.  For an advertisement be [...]

Portrayal of Women in the Media

Everywhere we turn, advertising is telling people, women especially, what it means to be desirable.  Many of these messages share a common theme: women must be “beautiful.”.  Women have always been measured against cultural ideals of beauty, but advertising often uses sexism to make images of “ideal beauty” more prevalent and increasingly unattainable.  Twenty years [...]

Another Opinion About the Superbowl

Ok, so I’ll have one last post about the commericals in the Superbowl.  As I was looking at some other blog posts about the commercials, I found some rather disappointed viewers.  One particular blogger put a lot of energy into saying how bad the commercials were this year.  I thought a lot of them were [...]

Coca Cola Ad Continued

As I continued to research the many discussions on the two black coaches in the Superbowl, I came across some great articles on the topic.  While the article provided in the link below may not directly stem from advertising, I found the article after researching the Coca Cola advertisment and found it particularly interesting.
Black Coaches [...]