Diesel Ad Campaign

In attempt to grasp viewer’s attention, advertisers often push the limits on sexuality.  On the same wave-length as my last post about women in the media, beauty, or sex, sells.  It is as simple as that.  Researchers today argue that the average American is exposed to around 3,000 advertisements each day.  For an advertisement be successful, the product must remain in a viewer’s mind after viewing it.  Thus, advertisers attempt to push the limits, and one way is through sexuality.

This ad is part of the Diesel clothing company’s 2005 ad campaign.  I found this ad while paging through an old issue of Cosmopolitan Magazine on my lunch break at work.  It amazed me that this advertisement was even able to be published, and after further research, I found that the ad was banned by the ASA (Advertising Standards Authority) because many viewers complained that it was too sexually explicit.  I agree.  I feel that there are other ways than extreme sexual exploitation to gain a viewer’s attention.  This is just one example of many advertisements that are over-the-top.

 The Diesel ad on the right is the original, but many magazines said they would not publish it.  So, Diesel added the jeans to the man (left ad).  My opinion: neither are appropriate, and I guess the ASA agrees.

 

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